International Marketing Consultants

Summit Development Company

International Marketing Consultants

In order to adjust and adapt the marketing strategy in a foreign market, the marketer must be able to effectively interpret the influence and impact of each of the uncontrollable environmental elements on the international marketing plan. In a broad sense, the uncontrollable elements constitute the culture; the difficulty facing the global marketer in adjusting to the culture (that is, uncontrollable elements of the market place) lies in recognizing their impact.

Most Problems encountered by the foreign marketer result from the strangeness of the environment within which marketing programs must be implemented. We are proven experts at creating and implementing successful international marketing programs and strategies. The successful international marketer possesses the best qualities of the sociologist, psychologist, diplomat, lawyer, prophet, and business person.

Experience shows that when a company needs to rely on global markets to absorb a permanent production surplus and depends on foreign profits, a significant change occurs in the marketing orientation of the firm. In general, a business can be placed in at least one of four distinct but overlapping phases of international marketing involvement. These phases include: 1) No Foreign Marketing, 2) Infrequent International Marketing, 3) Regular Global Marketing, and the establishment of 4) World Marketing Operations. Businesses may move through the four phases of international marketing involvement one at a time, although it is not unusual for a company to skip one or more phases. As a firm moves from one phase of involvement to another, the complexity and sophistication of global marketing activity tends to increase. Summit Development Company can provide the expertise to quickly help a business to move from phase one to phase four with the greatest efficiency and long lasting positive impact.

There are important differences between the international marketing strategies of industrial and consumer products. In marketing both types of goods, the fundamental marketing concepts and principles are the same; however, there is considerable diversity in the tactics used to implement the marketing programs and in the degree of emphasis applied to the various components of the marketing mix. Whether a company is marketing at home or abroad, the differences between industrial and consumer markets merit special consideration.

The consulting professionals at Summit Development Company are experienced in creating and implementing global marketing strategic plans both for industrial goods and for consumer products.

Summit Development Company
808 Lee Avenue
Lookout Mountain, TN 37350
USA

Tel. (423) 821-3132
Fax (423) 825-5748