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Principal Profile,
Clay Crouch,

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Summit Development Company

International Marketing Consultants

The consultants at Summit Development Company are experts at developing global creative strategies.

Guideposts to international creative strategy include:

1. Set a policy on worldwide uniformity.
2. Identify common denominators and differences.
3. Determine use of local marketing and creative talents.
4. Permit local advertising management discretion.
5. Encourage creative people
6. Measure global creativity and effectiveness.

Publicity should not be overlooked as and important element of international creative strategy.  A global advertising budget can often be stretched significantly by the use of well-written, well-placed company and product publicity.

Summit Development Company has a strong reputation for the creative use of innovative and efficient promotional campaigns.

The international consulting professionals at Summit Development Company are experienced in creating and implementing global marketing strategic plans that include all elements of the promotional mix with special emphasis on international creative campaigns.

Summit Development Company
Global Marketing Consultants
808 Lee Avenue
Lookout Mountain, TN  37350
USA

Tel. (423) 821-3132
Fax (423) 825-5748