Summit Development Company
International Marketing Consultants

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Summit Development Company, International Marketing Consultants

New Product Development, International Marketing Consultants

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Retail Distribution Strategy

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Principal Profile, Clay Crouch, International Marketing Consultant

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Retail Distribution

Strategy

Proven experts in international brand strategy and global market development.

Retailing around the world has been in a state of active ferment for the past several years.  The rate of global change appears to be directly correlated to the stage and speed of economic development in the countries concerned, but even the least-developed countries are experiencing dramatic changes.  Self-service retailing has grown at a nearly overwhelming rate throughout the world.  Supermarkets of one variety or another are blossoming in developed and underdeveloped countries alike.

Discount houses have taken increasing shares of the market in countries where such activity is legally permissible.  Automatic vending and mail order trends are being set around the world, and in both fields the United States has been eclipsed by fast-moving businesspeople in other countries.  Obviously, E-commerce has revolutionized international retail as we know it.

The actual process of building channels for international distribution is seldom easy and many companies have been stopped in their efforts to develop international markets by their inability to construct a satisfactory system of channels.

The international marketing professionals at Summit Development Company can create, implement , and manage an effective global retail distribution strategy for your business.